At Ecotone, we carefully consider interior layout, text treatment, and design because we want the held object to be a pleasing vehicle for the written content. The Ecotone design team works to create an individualized design for each opening page of fiction and nonfiction. They are charged with creating a visual feel, considering images and type, to accompany and amplify the impact of the piece. In this blog department, staff designers highlight past Ecotone spread designs that inspire them, and discuss design principles they incorporate in their work.
The blend of hand-lettering and photography really draws me to this design. “What We Fed to the Manticore” is grounded in place, much like the spread is grounded by the mangrove roots. I love how the shape of the letterforms mimic the flow of water or silt while acknowledging the playfulness of the story’s animal first-person point of view. The mangrove roots were designed by taking the original image via Flickr and using the magnetic lasso in Photoshop to eliminate the background. This isolates the creeping roots of the tree while leaving plenty of white space for the text to live in. The image, title, attribution, and text work together to communicate a fantastical tone, perfectly complementing the story.